Using a CRM for Lead Nurturing: A Practical Setup
A practical setup guide for lead nurturing inside a CRM, covering segmentation, timing, and handoff to sales at the right moment.
Matching CRM software to company and team.
CRM for Marketing Teams
CRM for Marketing Teams guides, comparisons and explainers from CRMFitMatrix.
CRM With Marketing Automation: Do You Need One Platform or Two?
A decision framework for choosing between an integrated CRM-marketing platform and separate best-of-breed sales and marketing tools.